Durian Market: Growth, Competition, and Future Prospects: A Thailand Case

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Singularity Research Group, Singularity Academy

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Prof. Dr. Ying Zhang, Dr. Urs Lustenberger, Yiwen Jin

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Publication Date: July 23, 2024

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This study examines Thailand’s durian industry value chain, which encompasses fresh fruits, frozen durians, and processed durian products. The research is derived from Singularity Academy’s on-site project on the Asian durian industry, incorporating market studies from several countries. Focusing on Thailand, a leading global exporter of durians, the study highlights the meticulous planting, harvesting, processing, and export procedures that underpin Thailand’s prominent position in international markets. However, the emergence of new exporting countries like Vietnam has introduced significant competitive pressures, particularly in the Chinese market. This paper, informed by field research and an in-depth interview with Mr. Huang Bo, investigates the current status, export dynamics, competition, and future prospects of Thailand’s durian industry. It also identifies the challenges and opportunities faced by Thailand in maintaining its leadership in the durian sector.

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Citation: Singularity Research Group (2024). Thailand durian market: growth, competition, and prospects. Singularity Academy Frontier Review, ISSN 2813-3641, July 23, 2024.